Fircap
Fircap is a private equity firm that helps struggling businesses to unleash their potential by providing expert management guidance and facilitating capital access.
The company's unique approach ensures that they understand the unique challenges facing each business, and work closely with the business to develop customized solutions that deliver lasting results.
Project Goals
1. Craft a detailed brand strategy to guide the design direction
2. Design a logo that resonates with the target audience
3. Create a visual identity system that is flexible, memorable and distinctive
4. Apply the new visual identity to relevant touchpoints
4. Apply the new visual identity to relevant touchpoints
Roles
1. Brand Strategy
2. Brand Identity Design
3. Brand Guidelines